http://allanwoodstrom.com/2008/11/pr-case-study-failure-to-cooperate-leads-to-missed-opportunity/ Tue, 24 Jan 2012 18:14:09 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://allanwoodstrom.com/2008/11/pr-case-study-failure-to-cooperate-leads-to-missed-opportunity/comment-page-1/#comment-20 Allan Woodstrom Tue, 02 Dec 2008 01:43:33 +0000 http://marketingbreakdown.wordpress.com/?p=194#comment-20 Julie,Thank you for your response. It's a shame Mr. Martin didn't explain that SPAM/Hormel was unable to comment because of the black period before announcing earnings. SPAM is a great Minnesota company and we are proud of it. Thanks again for explaining the circumstance.Allan Julie,Thank you for your response. It’s a shame Mr. Martin didn’t explain that SPAM/Hormel was unable to comment because of the black period before announcing earnings. SPAM is a great Minnesota company and we are proud of it. Thanks again for explaining the circumstance.Allan

]]> http://allanwoodstrom.com/2008/11/pr-case-study-failure-to-cooperate-leads-to-missed-opportunity/comment-page-1/#comment-19 jcraven Mon, 01 Dec 2008 16:14:02 +0000 http://marketingbreakdown.wordpress.com/?p=194#comment-19 Hi Allan,My name is Julie Craven, and I am the Vice President of Corporate Communications at Hormel Foods Corporation. I appreciate your interest in the recent New York Times article about SPAM, and I agree, it would have been an excellent opportunity for us to celebrate our company’s heritage and one of our flagship products. However, we were unable to speak with Andy Martin while he was in Austin at our headquarters because he was in town during our quiet period before earnings. We announced earnings this morning, so we’re able to speak with media again, and we’re certainly looking to build on the momentum of the Times piece. Again, I appreciate your interest in the story, and just wanted to offer our perspective.Thanks,Julie Hi Allan,My name is Julie Craven, and I am the Vice President of Corporate Communications at Hormel Foods Corporation. I appreciate your interest in the recent New York Times article about SPAM, and I agree, it would have been an excellent opportunity for us to celebrate our company’s heritage and one of our flagship products. However, we were unable to speak with Andy Martin while he was in Austin at our headquarters because he was in town during our quiet period before earnings. We announced earnings this morning, so we’re able to speak with media again, and we’re certainly looking to build on the momentum of the Times piece. Again, I appreciate your interest in the story, and just wanted to offer our perspective.Thanks,Julie

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