Monthly Archives: January 2009
President Obama”Joins the Conversation”and Embraces Social Media
New Hyundai Commercial Exemplifies Consumer Focused Marketing
Marketing over the last five to ten years has become extremely focused on consumers; what they want and what they need. When I heard the first sentence of a new Hyundai commercial promoting the Hyundai Assurance program, I was drawn to the simplicity by which they described their latest consumer-focus commercial.“This is a car commercial, but it’s not about the cars, it’s about the people who buy them.” Said Hyundai’s car commercial seen below.[youtube=http://www.youtube.com/watch?v=bVAWviuVmK4]The consumer-first, product-second approach works well in just about any industry. People want to know how a new product or service will do for them, not what has changed since the last underachiving product was released.
Google Discontinues Newspaper Print Ads Program
Amidst the inauguration, the release of Facebook Grader, and again more inauguration coverage – Google announced yesterday that they were discontinuing their Print Ads program.Google started Print Ads in November 2006 and had relationships with over 800 newspapers. The program allowed Google’s ad clients to place offline ads.About the continued demise of newspapers, Google said “We believe fair and accurate journalism and timely news are critical ingredients to a healthy democracy. We remain dedicated to working with publishers to develop new ways for them to earn money, distribute and aggregate content and attract new readers online.”From a business standpoint, Google is a publicly traded company and must seek to make as much money as they can for investors. On the Print Ads blog yesterday they said “… as we grow, it is important that we focus on products that can benefit the most people and solve the most important problems. By moving resources away from projects that aren’t having the impact we want, we can refocus our efforts on those that will delight millions of users.”Google said they would continue to place ads through the end of March.From a local (Minneapolis) standpoint, the move comes just a week after the Star Tribune filed for bankruptcy. The revenue of the newspaper fell from $119 million in ’04 to $28 million in ’08. As much as I love the Internet, it’s tough to watch newspapers continue to fall.




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