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Companies choose to brand and rebrand themselves for a variety of reasons. A new logo is good for telling the world that something significant about your company has changed. Perhaps you’re opening a new building, acquiring another company or adding new services, whatever the reason a new logo will grab the attention of your current client base and communicate to them a change. If you are considering a new logo design, below are a few recommendations for designing a new logo.Logo Design Recommendations

• Have a clear objective. Do you want your logo to trigger an emotion? Trigger a memory? Convey a message? Does the logo need to represent your core business?
• Keep it simple. Keep in mind all of the various places your logo may be displayed – on letter head, online, on business cards, in advertisements, on the side of your building, ect. Logos that are too complex are expensive to reproduce across various mediums and are often times screwed up when manipulated by partners, customers, employees and vendors. Gradients can be especially difficult to print and reproduce. Your logo must also look good in black & white.
• Carefully consider shape and color. Don’t pick colors that could in anyway trigger a negative emotion or thought. Brighter more vibrant colors and sans serif fonts are often better fitted for trendy, progressive companies (retail and technology). More conservative colors and serif fonts are often better for suited for companies that want to show stability and prestige (banks, churches and schools).

Best Logo BreakdownsNike: The Nike logo is one of the simplest, most recognizable logos in any industry. The logo is stamped on anything produced and has been placed on the jerseys and shoes of championship teams and athletes.McDonalds: The McDonald’s logo is simple, yet works on multiple levels. At the time a consumer tastes a McDonald’s burger they are surrounded by the golden arches on their tray cover, on their french fries, on their drink, on their burger wrapper, on the tables, on the workers shirts, on the menu, everything. You better believe the sight of golden arches while driving down the interstate will trigger the memory of a time they satisfied their hunger at McDonald’s.Coca-Cola: The same principles with McDonalds apply with Coca-Cola. At the time of thirst satisfaction, the consumer sees the red color and the coke logo on the coke bottle. The next time the consumer goes to the grocery store, Coke hopes that the red and the logo in the store will trigger a positive memory and prompt the consumer to buy more Coke.If you are looking for a great place to design a logo for cheap, checkout CrowdSPRING.com. A site that connects designers with people in need of a new logo.Steps to getting design bids on CrowdSPRING.com.

1. Post the creative project you want. Let the designers know what you want, what you like, when you need it and how much you’re willing to pay for a logo design. Make sure to ask for your logo in an .eps format so that it can be used on anything.
2. Watch the world submit ideas. After watching the designs come in, you can review, sort, rate, give feedback and collaborate with the logo designers until you find ‘the one.’ This part of process allows you get what you want.
3. Pick the logo you want. Pick the logo you want and implement it all over.

Please let me know if you think I left out any important recommendations for designing a logo. Good luck!