http://allanwoodstrom.com/2009/01/burger-king-i-like-my-friends-but-i-love-the-whopper/ Tue, 24 Jan 2012 18:14:09 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://allanwoodstrom.com/2009/01/burger-king-i-like-my-friends-but-i-love-the-whopper/comment-page-1/#comment-63 Allan Woodstrom Thu, 15 Jan 2009 17:36:54 +0000 http://marketingbreakdown.com/?p=249#comment-63 WomenCertified, thanks for the comment, but I don't think it is that serious. I guarantee that Burger King's agency did their research and found that there are plenty of people out there like myself. Basically I have hundreds of friends, many of which I added after a fun night of hanging out and/or partying with in college. I added them as a friend becuase I wanted to see who they were, ect. Five years later, I haven't gone through and deleted any friends that I haven't talked to in many years. Quite frankly I probably should. That's why I and many others love this campaign.Thanks for sharing your opinion though. WomenCertified, thanks for the comment, but I don’t think it is that serious. I guarantee that Burger King’s agency did their research and found that there are plenty of people out there like myself. Basically I have hundreds of friends, many of which I added after a fun night of hanging out and/or partying with in college. I added them as a friend becuase I wanted to see who they were, ect. Five years later, I haven’t gone through and deleted any friends that I haven’t talked to in many years. Quite frankly I probably should. That’s why I and many others love this campaign.Thanks for sharing your opinion though.

]]> http://allanwoodstrom.com/2009/01/burger-king-i-like-my-friends-but-i-love-the-whopper/comment-page-1/#comment-62 WomenCertified Thu, 15 Jan 2009 17:07:23 +0000 http://marketingbreakdown.com/?p=249#comment-62 By now you've learned that this was pulled. I think they learned that you don't create applications that diss your users. I like to equate it to telling a woman, and I think women were easily offended by this, in a public place that her friendship isn't worth a tenth of a Whopper. Even if she thinks the relationship isn't close, and even if she thinks Whoppers are delicious, she is still gonna feel a bit slighted by getting publicly put down. By now you’ve learned that this was pulled. I think they learned that you don’t create applications that diss your users. I like to equate it to telling a woman, and I think women were easily offended by this, in a public place that her friendship isn’t worth a tenth of a Whopper. Even if she thinks the relationship isn’t close, and even if she thinks Whoppers are delicious, she is still gonna feel a bit slighted by getting publicly put down.

]]> http://allanwoodstrom.com/2009/01/burger-king-i-like-my-friends-but-i-love-the-whopper/comment-page-1/#comment-61 Doniree Fri, 09 Jan 2009 16:29:38 +0000 http://marketingbreakdown.com/?p=249#comment-61 First virgins, then sacrifices... I wonder if a Whopper religious movement is in the works...Seriously though, good points! I think this is exactly what BK wanted to happen - good or bad, if people are talking about it, their money was well spent! (And being a Facebook app, it probably wasn't an outrageous budget.)So, Josh... my apologies if you suddenly can't read my wall posts or see my updates. I mean, I like you, but I <i>love</i> that Whopper. Jk... First virgins, then sacrifices… I wonder if a Whopper religious movement is in the works…Seriously though, good points! I think this is exactly what BK wanted to happen – good or bad, if people are talking about it, their money was well spent! (And being a Facebook app, it probably wasn’t an outrageous budget.)So, Josh… my apologies if you suddenly can’t read my wall posts or see my updates. I mean, I like you, but I love that Whopper. Jk…

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