From the makers of Website Grader, comes Facebook Grader – an application that measures your reach and authority on Facebook. Not that I scored horribly, but I think this is a hilarious measurement made for older social media marketers who want to see how popular they think they are.A Facebook power user doesn’t care about their reach and authority within a group of fake friends. Most power users care about keeping in touch with real friends, sharing real things and of course snooping on other people’s business.I’m actually a fan of HubSpot’s Website Grader, but I don’t necessarily see the point of Facebook Grader as a measurement of a user’s authority. I would however take it more seriously if it measured the reach and authority of a Facebook Application.Now that I’ve bashed Facebook Grader from the 25-year-old Male perspective, it’s actually a really smart marketing idea for Hubspot. The application is good link bait and will attract the older marketers who are clueless enough about social media marketing that they will actually use it and perhaps consult with HubSpot. Mashable didn’t think it was so bad either. What do you think?BTW: I got a 77.
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You might be right, but then again, Twitter Grader seems to have been awfully popular — and I’d argue it’s kind of useful.Then again, I have a biased opinion — since I’m with @hubspot.Lets wait and see.
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I encourage you to think deeper about how this can be used from a sales and marketing perspective.
Surely it is good to know how competent your FB page is. Particularly I was interested in seeing how I could improve my FB fan page for my business.However.If my target market is 2000 people/buyers/influencers globally then I am never going to score as highly as a band with 30,000 fans on fbgrader. So I’m not sure that the tool is as good or as useful to me as it could be. As a good score does not necessarily reflect the penetration into my target market.Maybe a score for structure/content/content types would be one element of an overall score that could be provided. That wold be useful for me.