Monthly Archives: February 2009

Musicians and Hip Hop Artists on Twitter Have Little Success Marketing

February 18, 2009 – 7:39 am

I did a little research to find out if there were any musicians or hip hop artists successfully using Twitter to market themselves. Surprisingly, I found very few.MySpace, still the ultimate hangout for musicians, rappers and hip-hip artists has helped launch the careers of many young musicians, including: Soulja Boy Tell Em and Sean Kingston. But can an emerging social media tool like Twitter, do the same thing?My resounding answer is no. MySpace and Facebook have two major things that Twitter does not: users and features. It was estimated that Twitter has about 3.5 million active users. Compare that to Facebook and MySpace, who respectively have 175 and 110 million users and it’s clear which network has the greatest opportunity for exposure. Also, musicians on MySpace can create unique experiences for their fans. Passersby can listen to music, view photos and read blog posts. Compare that to Twitter, information and interactivity is limited. Other than a background, which may or may not look good on every screen, not much can be used to differentiate new artists from one another.I will close with a final comment, saying that musicians with an established brands like Jay-Z or Diddy could attract quite a following. It just depends on whether or not they embrace Twitter. Notice how many people are following NBA star, Shaquille O’Neal. Hip Hop Artists on TwitterSoulja Boy Tell Em – http://twitter.com/souljaboytellemKanye West – http://twitter.com/Kanye_West50 Cent – http://twitter.com/50CentSnoop Dogg – http://twitter.com/snoopdoggDiddy - http://twitter.com/iamdiddyQ-Tip – http://twitter.com/QtipTheAbstractNoreaga – http://twitter.com/noreagaGhostface Killah – http://twitter.com/GhostfaceKillahMC Hammer – http://twitter.com/MChammerJoe Budden – http://twitter.com/mousebuddenPlease let me know if you think I left out any major hip hop artists using Twitter.

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Expectations of Facebook Marketing

February 10, 2009 – 5:19 pm

[digg=http://digg.com/business_finance/Expectations_of_Facebook_Marketing]Clients interested in social media marketing are almost always interested in what they can do on Facebook. And it’s understandable why; users spend hours each week looking at pictures and interacting with friends. When discussing Facebook marketing, it is important to have reasonable expectations about what is possible and what is most likely to happen, given your client’s requests. When putting together a Facebook marketing plan, below are a few things you should and shouldn’t expect.Expect:

  • Expect to do a lot of audience research if you want good results building an application.
  • Expect negative reactions if you decide to send out mass messages to random people or you are making a lot of random friend requests. Facebook could suspend your account if you do this. Conversely, you should try posting videos, notes and pictures and allow people to look at what they find most interesting.
  • If you build an application, expect to have to put in some time promoting it before it promotes itself.
  • Expect a lot to your application usage growth to come from friends inviting other friends and news feed notices going out showing that someone has added or utilized part of an application.
  • Expect that you should to utilize other social media sites like YouTube, Twitter, Digg, and blogs to achieve the greatest results.

Don’t expect:

  • Don’t expect people to become fans of your brand or business, just because you created a page.
  • Don’t expect people to put a great deal of time and effort into conversation with your brand, unless they are uniquely touched or are passionate about your company.
  • Don’t expect great results, if you aren’t doing anything that brings value or entertainment to the end user.
  • Don’t expect a lot of people to click on your ads if you are simply looking for brand awareness. Offering an incentive or posting a low price for a product will most of the time increase your click through rate.
  • If you build an application, don’t expect users to tell friends on their own. It’s best to have sharing built into the application.
  • Don’t expect a great campaign to last forever.

Please feel free share any tips or advice if you think I may have forgot any. Additionally, here are some more great resources to check out:The Top Five Viral Facebook Techniques – AllFacebook.comFacebook Developers Network – Facebook.comA Failed Facebook Marketing Campaign (About Walmart) – Social Media Optimization BlogFacebook Marketing Stunt Backfires – Marketing Pilgrim

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