RSS is a technology that allows for content to be delivered online automatically to those who subscribe to it. Blogs and microblogs(Twitter) utilize this technology to deliver content and updates.A 2008 study showed that only 11% of consumers had adopted the technology, which has steered many marketers away from really utilizing the technology.Despite these numbers, it’s important to note that on any given 15-minute surf through the world wide web, 100% of web consumers will at some point consume content served to them through RSS.On a recent visit to Mpls St. Paul Magazine’s health web page, I noticed that they were serving content directly from Mayo Clinic’s health blog utilizing RSS. In the PR world of trying to get stories placed in newspapers – that’s like a grand slam everyday. In my opinion, it doesn’t make much sense to ignore this technology simply because consumers haven’t latched on to it.To learn more about RSS and RSS readers, check out this video by Commoncraft:
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