Monthly Archives: February 2010

USC Selling Hope at a Whole New Level

To follow up my last post, it appears as though USC is selling hope for the 2016 season with the verbal commitment of a 13-year-old, David Sills from Delaware.I wonder if Lane Kiffin still be a USC in 2016? The Orlando Sentinel reported Kiffin recruited a 13-year-old while at Tennessee. I wonder what that kid is thinking now? I hope the NCAA steps up with the regulation here.Watch Videos of USC Commit David Sills:

What do you think?

College Football National Signing Day and Selling Hope

Today was national signing day for NCAA college football teams. For some reason, it seemed like the hype was higher than years past.

ESPN.com dedicated their entire home page to signing day announcements and the subject was searched for more on Google more than the massive Toyota recall that affected 3.8 million cars.ESPN’s Pardon the Interruption debated whether national signing day was receiving too much attention.

As a marketer, I would say no. National signing day is all about selling hope for the future. Tickets are sold and sponsorship deals based on the hope that we as fans all feel.

As a former Division-I football player though, I would use some caution. Fans need to remember that a lot of development can take place between the ages of 17 and 22. Rankings and grades tend to be fairly useless. We just don’t know how injuries and unforeseen circumstances will play themselves out.

For more on the where the nation’s best three-star, four-star and five-star recruits landed, check out espn.com.What do you think? Does national signing day get too much attention?

Managing Email Overload and Gen-Y

It’s unpleasant for most marketing or any professionals for that matter to think about how many hours they are spending reading and sifting through emails.

In 2010, one of my (many) points of focused personal improvement is on my overall work efficiency. Not that I don’t enjoy getting my mind going a little later in the evening, but at some point, being married and a home owner must rule the day.

I asked my wife, a public relations professional, how she manages her email and she enlightened me about the four D’s of managing email overload.

  1. Delete it
  2. Do it
  3. Delegate it
  4. Defer it

I should mention that neither of us can take credit for this clever wordplay. Upon further review I found it actually came from a Microsoft blog of all places.To look at the four D’s a little bit closer: If it’s unimportant delete it. If you can do it in less than 2 minutes, do it. If you can delegate it to someone else, forward it and if it is a little bit bigger than that, defer it to a folder in your email reader.

And finally a word to all my Gen-Y friends on the bottom of the totem pole feeling overwhelmed. When starting out at a new job, you will most likely be delegated some unglamorous time consuming tasks. My simple word of advice is to handle it and learn from it as best you can. If you work hard enough one day, you too will be able to delegate more freely.