Books I Like

Reading is critical for in-depth subject knowledge. The following is a short list of a few books that have really impacted my life and how I think about business and marketing.

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Simple Numbers, Straight Talk, Big Profits! – Greg Crabtree
Simple Numbers, Straight Talk, Big Profits! was an easy to read, well-written book about small business finance. For everyone who has ever dreamed of one day owning their own company, this is a must read.

Made to Stick – Chip Heath and Dan Heath
Authors Chip and Dan Heath take a scientific approach to explaining why some ideas spread and others to do not. It’s a great book for communicators,  providing a easy-to-follow framework for makes messages more powerful. This is the type of book that will change the way you think about how you present ideas.

We are all Weird - Seth Godin
In We are all Weird, Seth Godin challenges the business and marketing communities and explains a shifting view that mass is no longer realistic. This means that that mass media, mass education, and mass political systems that America was built upon in the 1950′s are no longer relevant. It’s a must read for entrepreneurs and business professionals.

Joe Public Doesn’t Care About Your Hospital – Chris Bevelo
Healthcare marketers by default of  the institutions for which they work often find themselves supporting marketing campaigns and tactics that are misguided from the top down.  In an effort to help healthcare marketers avoid these most common mistakes, Chris Bevelo offers an entertaining read that offers real things marketers can do to help their organizations get out of their own way.

Today We Are Rich – Tim Sanders
Today We Are Rich is an inspirational book that challenges us to feed our brain good stuff and get out of the daily routines that seem to only push our lives sideways. This was the first book that really inspired me to place a high value on the time I spend reading books.

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