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Top Stories from a Healthcare Marketer’s Feed Reader

Obamas Blackberry, Photo courtesy of Jae C. Hong.

Obama's Blackberry, Photo courtesy of Jae C. Hong.

The following are a few stories from my feed readers that I am following or found interesting over the last couple of days.Google Disputes Harvard Fellow’s Pollution Estimate – CIOInteresting new study released by a Harvard physicist that says Google is responsible for high levels of pollution. Of course when you boil it down, the study includes emissions from personal computers used during search, which in that case it wouldn’t matter who is the search provider. Google maintains they are the greenest major search engine.Useful Tech at CES ’09 – MSNCES stands for consumer electronics show. Check out some of the hottest gadgets in this issue.Web Making You Sick? Help for ‘Cyberchondriacs’ – MSNOne in four people use the Internet to look up health information. This article reviews the strikingly high number of people that actually misdiagnose themselves.Obama’s big idea: Digital health records – CNNEMR, short for Electronic Medical Records is part of Barack Obama’s plan to improve healthcare and decrease costs. Healthcare Administrators worry about the ability to find qualified staff to implement universal EMR systems.Tax Cuts for Teachers – New York TimesThomas Friedman offers a spectacular idea for boosting the economy, finding better teachers and investing in our future. He suggests eliminating federal taxes for teachers as a means of attracting new talent. He also suggests double the salary of highly qualified math and science teachers, as well as offering green cards to exchange students with whom we help subsidize their education.I hoped you like these, if you have any feeds worth checking out, please let me know.

Top Tools for Pushing Key Messages Online

Your website should be considered the most important piece of your online marketing puzzle, but if it is the puzzle, you might be in trouble.While your messages may be strong; Are they strong enough to rank highly in Google, as well as help bring you closer to making a deal?Balancing building your pages for search engine rankings, as well as closing a deal is a tough. That is why it is important to expand your marketing efforts beyond your website. Consider the following tools for pushing your key messages online.Google Adwords: There’s no easier way to attract visitors, then to pay for them. With Google Adwords, you create a simple text ad that shows up when people search on Google use one of your keywords during a search. You’re basically advertising to an audience that’s already interested in you. In addition, ads can be placed regionally. Businesses in competitive spaces like laptops and watches, should be aware that ad placement is done through a bidding process and can get relatively expensive.Blog: A blog is a critical piece of the online marketing puzzle. Not only do they attract visitors through search engines better than a static web pages, but they also bring a real voice to a company. A blog is a great area to make announcements. In the online world, a blog posting can have easily as much impact as a traditional press release.YouTube Video Channel: YouTube channels have the potential to reach millions. A recent article on TechCrunch [http://www.techcrunch.com/2008/11/07/the-internet-as-a-force-in-politics-obama-would-not-have-won-without-the-internet/] reported that Barack Obama received 14.5 million hours in free exposure during the last election.If you are having doubts, YouTube videos channels can be customized to reflect your brand. And in terms of quality, you don’t have to worry about creating HD quality video, since the web is not set up to display that.Twitter: Twitter is a free microblogging service, which asks people to report on what they are doing. The service is unique in that users can microblog by texting from their cell phones. The craze hasn’t entirely taken off, but once you try it, you’ll probably get hooked.Facebook/MySpace: Social networking, blah, blah, blah. I’ll save this explanation for later, but if you haven’t explored the possibilities, social networks like Facebook and MySpace are great places for spreading your key messages.New tools for pushing your key messages come out everyday. If you think I missed one, please share by leaving a comment.

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Finding time to blog, while I am working and trying to enjoy summer and golfing is tough. Finding time to Twitter on the other hand; It takes about two minutes to write something funny.If you haven’t tried Twitter, you might want to try. Just set up an account and when you feel like writing something, just text a message to 40404. It’s that simple.Feel free to follow us on Twitter, as well.Allan: www.twitter.com/allanwoodstromJosh: www.twitter.com/jneiman