When considering building a micro site. Think user experience.

Opponents of building micro sites argue that it makes dollars and sense to drive traffic to subdomain or a special section of a larger site. That way users are forced to experience your entire brand and hopefully they will become engaged with more than one specific product or bit of information.

The question is, do users want to experience it all?

Most users when searching for something on Google expect to find exactly what they are looking for. If they don’t find it very easily, they’ll pop right back to Google and visit another page. That ultimately hurts your business and your ranking.

Micro sites because of their size, lend themselves well to search engines and to users who really want specific information. They also lend themselves well to designers who don’t have to deal with strict parameters of making the special section fit within a larger site.

If you really want your visitors to experience your entire brand. Find a way to make it obvious where your visitors can go to learn more. Just don’t be too over the top. Blinking red text screams scam and users usually don’t like to be fooled. One of the best methods of creating a conversion online is making the user feel empowered like they came up with the idea. Baiting them into a area might cause them to walk away from something that feels fishy.

To build or not to build a micro site? Go for it!