Given you’ve researched the keywords you want to target, the six main factors listed below are what I believe to be the most important for high rankings in Google. Obviously there are more than 100 factors that Google takes into account, but these are the six I believe to be the most influential. Number of Incoming Links – The more links going into a page, the more “respected” and higher ranking a page will be on Google. This can be taken one step further, in that a link coming in from a page with lots of links going into that page is worth more than a link coming from a page with very few links coming in. Incoming Links Anchor Text – Links with keywords as the anchor help Google decide what the page is about. Internal anchor texts are an easy way to influence this. Coding – Google spiders have only so much time to read all the pages on the Internet. If your pages have long backend codes, Google might not read all that is on your pages.Titles, Text and Descriptions – Whatever keyword you are targeting, make sure it is present in your page title, description, headings and page content. Visitor Behavior – Google tracks everything users do through the Google toolbar, web browser. If people click on your page, then go back to Google to look for another page with better information, Google will drop your pages in a hurry. Timeliness – Old pages don’t get much love on Google. That’s why search marketers love blogs.Disagree with me? I’d love to hear what you think I missed.
Category Archives: Internet Marketing
Nice Social Media Statistics Video
August 17, 2009 – 9:56 pm
In the spirit of sharing things I like on the web, check out the video below about social media usage.Read the blog post behind the video on socialnomics.net.
Is your organization ready for social media?
April 9, 2009 – 9:29 pm
If you work in marketing or communications, you probably have little doubt that your organization should start utilizing social media, but are you ready?From my experience, C-level executives often worry about what could go wrong. They worry people will say bad things and even worse that no one will do anything about it. The reality is that if you have company, people are already out there talking you. And if you don’t know about what they are saying, chances are you are already doing nothing about it.I put together a series of questions that might help you decide whether your department or organization is ready to join the conversation on social media.
- Do you have a marketing or communications department?
- Does your marketing or communications department produce news articles, press releases, videos, photos and/or events?
- Do you know who your target audience?
- Is your target audience on social media platforms?
- Do you have key messages?
- Can your social media administrator answer common questions posed on social media?
- Do you have the ability to call on experts within your business to help with complex questions and situations?
- Does someone in your department have experience utilizing social media platforms?
- Have you contacted a lawyer or your legal department to see if there are any subject areas or statements you might want to avoid?
If you answered yes to all these questions, chances are you organization is ready. If not, your problems may be bigger than deciding if your organization is ready for social media.
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