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	<title>AllanWoodstrom.com &#187; Marketing</title>
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		<title>Random Personal Thoughts about Klout</title>
		<link>http://allanwoodstrom.com/2011/11/random-personal-thoughts-about-klout/</link>
		<comments>http://allanwoodstrom.com/2011/11/random-personal-thoughts-about-klout/#comments</comments>
		<pubDate>Sun, 20 Nov 2011 00:00:42 +0000</pubDate>
		<dc:creator>allanwoodstrom</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media Marketing]]></category>

		<guid isPermaLink="false">http://allanwoodstrom.com/?p=780</guid>
		<description><![CDATA[Klout is a web service that measures the influence people and brands have in online social networks.  I have heard a lot of other marketers talk about it, but mostly because they have signed up for it. Not because they have used it for business. Here are some random thoughts I have about Klout that <a href="http://allanwoodstrom.com/2011/11/random-personal-thoughts-about-klout/"> read more <span class="meta-nav">&#187;</span></a>]]></description>
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		<title>Why I hope Nike Drops LeBron</title>
		<link>http://allanwoodstrom.com/2011/06/why-i-hope-nike-drops-lebron/</link>
		<comments>http://allanwoodstrom.com/2011/06/why-i-hope-nike-drops-lebron/#comments</comments>
		<pubDate>Tue, 14 Jun 2011 12:36:27 +0000</pubDate>
		<dc:creator>allanwoodstrom</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://allanwoodstrom.com/?p=729</guid>
		<description><![CDATA[What’s more self-centered than: referring to himself as the King? refusing to shake hands with winning opponents? plotting to create an unbalanced NBA, giving teams like Minnesota no chance to ever win a championship? leaving his home state team without even giving them so much as a phone call before going on ESPN for “the <a href="http://allanwoodstrom.com/2011/06/why-i-hope-nike-drops-lebron/"> read more <span class="meta-nav">&#187;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Internet Self-Service Demand and Mobile Technology Changing Healthcare Marketing and Delivery</title>
		<link>http://allanwoodstrom.com/2010/12/internet-self-service-demand-and-mobile-technology-changing-healthcare-marketing-and-delivery/</link>
		<comments>http://allanwoodstrom.com/2010/12/internet-self-service-demand-and-mobile-technology-changing-healthcare-marketing-and-delivery/#comments</comments>
		<pubDate>Tue, 07 Dec 2010 03:51:29 +0000</pubDate>
		<dc:creator>allanwoodstrom</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mobile]]></category>

		<guid isPermaLink="false">http://marketingbreakdown.com/?p=526</guid>
		<description><![CDATA[Airport check-in lines, grocery checkout lines and now health care services, wherever possible, consumers prefer to help themselves. Within the health care industry, delivery and marketing have already been affected by this trend. Online patient education and interaction is enabling hospitals and physician practices to build brand preference before even officially consulting a patient. The <a href="http://allanwoodstrom.com/2010/12/internet-self-service-demand-and-mobile-technology-changing-healthcare-marketing-and-delivery/"> read more <span class="meta-nav">&#187;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>College Football National Signing Day and Selling Hope</title>
		<link>http://allanwoodstrom.com/2010/02/college-football-national-signing-day-and-selling-hope/</link>
		<comments>http://allanwoodstrom.com/2010/02/college-football-national-signing-day-and-selling-hope/#comments</comments>
		<pubDate>Thu, 04 Feb 2010 04:38:44 +0000</pubDate>
		<dc:creator>allanwoodstrom</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>

		<guid isPermaLink="false">http://marketingbreakdown.com/?p=473</guid>
		<description><![CDATA[Today was national signing day for NCAA college football teams. For some reason, it seemed like the hype was higher than years past. ESPN.com dedicated their entire home page to signing day announcements and the subject was searched for more on Google more than the massive Toyota recall that affected 3.8 million cars.ESPN’s Pardon the <a href="http://allanwoodstrom.com/2010/02/college-football-national-signing-day-and-selling-hope/"> read more <span class="meta-nav">&#187;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Managing Email Overload and Gen-Y</title>
		<link>http://allanwoodstrom.com/2010/02/managing-email-overload-and-gen-y/</link>
		<comments>http://allanwoodstrom.com/2010/02/managing-email-overload-and-gen-y/#comments</comments>
		<pubDate>Tue, 02 Feb 2010 00:22:07 +0000</pubDate>
		<dc:creator>allanwoodstrom</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[Gen-Y]]></category>

		<guid isPermaLink="false">http://marketingbreakdown.com/?p=471</guid>
		<description><![CDATA[It’s unpleasant for most marketing or any professionals for that matter to think about how many hours they are spending reading and sifting through emails. In 2010, one of my (many) points of focused personal improvement is on my overall work efficiency. Not that I don’t enjoy getting my mind going a little later in <a href="http://allanwoodstrom.com/2010/02/managing-email-overload-and-gen-y/"> read more <span class="meta-nav">&#187;</span></a>]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Going Green&amp;Word-of-Mouth Marketing</title>
		<link>http://allanwoodstrom.com/2010/01/going-green-word-of-mouth-marketing/</link>
		<comments>http://allanwoodstrom.com/2010/01/going-green-word-of-mouth-marketing/#comments</comments>
		<pubDate>Thu, 14 Jan 2010 04:21:09 +0000</pubDate>
		<dc:creator>Allan Woodstrom</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[aarp video]]></category>
		<category><![CDATA[Green]]></category>
		<category><![CDATA[green marketing]]></category>

		<guid isPermaLink="false">http://marketingbreakdown.com/2010/01/13/going-green-word-of-mouth-marketing/</guid>
		<description><![CDATA[Going Green &#8211; Corporate Social Responsibility – Sustainability – Whatever you want to call it – Prior to the current economic climate, companies big and small were all buying into the concept that going green could improve their bottom line.The general thought behind this belief was that a large enough segment of consumers cared enough <a href="http://allanwoodstrom.com/2010/01/going-green-word-of-mouth-marketing/"> read more <span class="meta-nav">&#187;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Jay Leno, Habitual Behaviors and Niche Marketing</title>
		<link>http://allanwoodstrom.com/2010/01/jay-leno-habitual-behaviors-and-niche-marketing/</link>
		<comments>http://allanwoodstrom.com/2010/01/jay-leno-habitual-behaviors-and-niche-marketing/#comments</comments>
		<pubDate>Mon, 11 Jan 2010 04:23:18 +0000</pubDate>
		<dc:creator>Allan Woodstrom</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Jay Leno]]></category>
		<category><![CDATA[Late Night]]></category>
		<category><![CDATA[NBC]]></category>

		<guid isPermaLink="false">http://marketingbreakdown.com/2010/01/10/jay-leno-habitual-behaviors-and-niche-marketing/</guid>
		<description><![CDATA[NBC confirmed today that they are pulling the plug on the Jay Leno Show prime time experiment.The experiment started when NBC had to figure out what it could do to keep Leno in their line-up while still promoting the up-and-coming late night show host Conan O’Brien.Moving Leno to prime time seemed logical. NBC could produce <a href="http://allanwoodstrom.com/2010/01/jay-leno-habitual-behaviors-and-niche-marketing/"> read more <span class="meta-nav">&#187;</span></a>]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Strategic Social Media Marketing in 2010</title>
		<link>http://allanwoodstrom.com/2009/12/get-a-strategic-social-media-marketing-plan-in-2010/</link>
		<comments>http://allanwoodstrom.com/2009/12/get-a-strategic-social-media-marketing-plan-in-2010/#comments</comments>
		<pubDate>Tue, 22 Dec 2009 04:15:04 +0000</pubDate>
		<dc:creator>Allan Woodstrom</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[2010]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://marketingbreakdown.com/?p=448</guid>
		<description><![CDATA[In 2009, I encouraged marketers with no idea how social media works to simply get out, create accounts and post information they are already creating.I hope they did that because in 2010 I think it’s time for marketers who were just getting acquainted to take things a step further by creating a strategic content plan.Creating <a href="http://allanwoodstrom.com/2009/12/get-a-strategic-social-media-marketing-plan-in-2010/"> read more <span class="meta-nav">&#187;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Social Media Success and Product Differentiation</title>
		<link>http://allanwoodstrom.com/2009/12/social-media-success-and-product-differentiation/</link>
		<comments>http://allanwoodstrom.com/2009/12/social-media-success-and-product-differentiation/#comments</comments>
		<pubDate>Wed, 02 Dec 2009 05:22:43 +0000</pubDate>
		<dc:creator>Allan Woodstrom</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://marketingbreakdown.com/?p=440</guid>
		<description><![CDATA[The driver behind successful social media campaigns is no different from the driver behind successful traditional marketing campaigns.Success in social media marketing starts with product differentiation. Companies must first examine what makes their product or service better than the competition. Hopefully this should come easy. Examples of product differentiations could be the features and functionality, it could <a href="http://allanwoodstrom.com/2009/12/social-media-success-and-product-differentiation/"> read more <span class="meta-nav">&#187;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Six Main Factors of Search Engine Optimization (SEO)</title>
		<link>http://allanwoodstrom.com/2009/10/six-main-factors-of-search-engine-optimization-seo/</link>
		<comments>http://allanwoodstrom.com/2009/10/six-main-factors-of-search-engine-optimization-seo/#comments</comments>
		<pubDate>Mon, 19 Oct 2009 02:49:39 +0000</pubDate>
		<dc:creator>Allan Woodstrom</dc:creator>
				<category><![CDATA[Internet]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://marketingbreakdown.com/?p=374</guid>
		<description><![CDATA[Given you’ve researched the keywords you want to target, the six main factors listed below are what I believe to be the most important for high rankings in Google. Obviously there are more than 100 factors that Google takes into account, but these are the six I believe to be the most influential. Number of <a href="http://allanwoodstrom.com/2009/10/six-main-factors-of-search-engine-optimization-seo/"> read more <span class="meta-nav">&#187;</span></a>]]></description>
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		<slash:comments>1</slash:comments>
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