If you haven’t seen the Google Chrome OS Video below, please watch it before reading my response.[youtube=http://www.youtube.com/watch?v=0QRO3gKj3qw]Google is right – most young people I know spend 90% of their time on their home computers on the Internet.But what about the other 10% of the time?Most likely people are writing a paper, editing a video, cropping some photos, putting together a power point presentation.Even though I am still required to use them at work, does Google expect me to do away with Microsoft Word and Powerpoint?And even though uploading files could take a considerable amount of time, does Google expect me to rely on free internet software to edit video?I’m not trying to say that Google doesn’t have a pretty cool idea, but they definitely have some questions to answer. And until they do, don’t expect any changes from me.We as consumers are not used to losing anything. Getting on the internet 35 seconds faster doesn’t make up for lost features and functionality like video editing.
Category Archives: Search Engines
Bounce Rate: The Forgetten Rule of SEO
December 29, 2008 – 10:45 pm
Search the internet for SEO rules, tips, secrets and guides and you’ll certainly find enough information to start optimizing your site.From there after you do all of your keyword research and incorporate your key words into your meta tags, headers, text and anchor text, chances are you’ll get some new visitors to your website.Overtime, chances are good that your rankings will eventually drop. Early in my experience, I attributed this to timing and the creation of new pages with similar content. While I was partly correct, I definitely underestimated the importance of user behavior and the minimization of my bounce rate. What can you do to minimize your bounce rate?
- If you are a local service company, get local. If you are in Kansas offering cleaning services, attracting a visitor from California does you no good. Chances are the visitor will leave the site without looking at any further pages. Include your geography in a lot your keywords and pages.
- Get specific. A potential customer looking for something specific has a higher chance of sticking around on your site if you offer specifically what they are looking for. The searcher may also be closer to making their purchase decision if they are searching for something specific.
- Make sure you have a clean design. Nothing can ruin your credibility as a good company if your site looks like it was designed in 1997 on Geocities.
- Administer some A/B testing prior to launching a redesign. Show a few people a couple of designs and test how easy it is for them to find the types of information they are most likely searching for.
Alltop.com: Learn More Online With RSS Feeds
November 21, 2008 – 7:53 pm
RSS feeds deliver content to millions of people everyday. I recently rediscovered alltop.com, an aggregate of thousands of rss feeds on a variety of subjects.The site boasts itself as an online magazine rack, offering the headlines from the most popular sources online.In March when the site first launched, it was greeted with bad reviews. I remember being unsure about the purpose or utility. However, upon revisiting the site, I discovered some useful rss feeds that I had no idea existed.I am not sure I will visit the alltop.com on a daily or weekly basis, however when I am looking for great sources of information on a particular subject, I think I would definitely check out the site to see if there are any feeds worth added to my Google Reader.About Alltop.com[youtube=http://www.youtube.com/watch?v=_c7knYqGwVo&fmt=18]
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