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My Life After Getting a Kindle

A little bit too impatient to sit still for long periods of time, I must admit I have never been much of a reader. In 5th grade english, my book reports consisted of little more than a reconfiguration of the table of contents.

Then about four months ago after being inspired by listening to a podcast in which Tim Sanders explained that Mark Cuban reads a book every couple of days, I decided it was time for me to start reading more. It was time for me to steer clear of the doom and gloom new channels. It was time for me to start feeding my brain better food.

To do that it meant getting a Kindle. Since that time, I have completed five books and have gotten part way through about four others. I can attribute the shift to a few factors:

  1. I can download books almost instantaneously
  2. they cost less than buying them off the shelf
  3. what I choose to read is mostly private
  4. searching for books relevant to me is simple

Beyond these factors, I might also be able to attribute this to simply growing up and growing boring. Either way, even though I’m sure we’ll be cycling through the latest and greatest devices, eReading is here to stay, at least for this guy.

 

USC Selling Hope at a Whole New Level

To follow up my last post, it appears as though USC is selling hope for the 2016 season with the verbal commitment of a 13-year-old, David Sills from Delaware.I wonder if Lane Kiffin still be a USC in 2016? The Orlando Sentinel reported Kiffin recruited a 13-year-old while at Tennessee. I wonder what that kid is thinking now? I hope the NCAA steps up with the regulation here.Watch Videos of USC Commit David Sills:

What do you think?

Another Very Nice Social Media Video from Erik Qualman

Erik Qualman of Socialnomics.net released another very informative video about the return on investment of social media marketing.Noted Statistics:

2. Gary Vaynerchuk grew his family business from $4 million to $50 million using social media. Gary’s eccentric personality and offbeat oenophile knowledge have proven a natural path to success with his Wine TV Library.3. Vaynerchuk found first hand that $15,000 in Direct Mail = 200 new customers, $7,500 Billboard = 300 new customers, $0 Twitter = 1,800 new customers.6. Lenovo was able to achieve cost savings by a 20% reduction in call center activity as customers go to community website for answers7-8. Burger King’s Whopper Sacrifice Facebook program incented users to give up ten of their Facebook friends in return for a free Whopper. The estimated investment for this program was less than $50,000 yet they received 32 million media impressions which roughly estimated equals greater than $400,000 in press/media value. Which to put in context is somewhat like reaching the entire populations of 19 states (understanding this doesn’t account for unique vs. repeat visitors, etc.)